Collection: NOW Foods
A History of Family Ownership
Empowering healthier lives since 1968
Back in the early 60’s the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.
During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research had focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life, and laid the early foundation for his life-long love of nutrition and health foods.
After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.
Today NOW is still owned by the Richard family and has grown to become one of the natural product industry’s most recognizable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer need for health foods by offering affordable, high quality natural products.
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NOW Coral Calcium 1000mg Veg Caps
Regular price $34.11Regular priceUnit price / per$37.90Sale price $34.11Sale -
NOW L-Tyrosine 500mg 120 Veg Caps
Regular price $26.91Regular priceUnit price / per$29.90Sale price $26.91Sale -
NOW Cinnamon Bark 600mg 120 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Psyllium Husk 700mg + Apple Pectin 180 Veg Caps
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Stinging Nettle Root Extract 250mg 90 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sold out -
NOW Taurine Double Strength 1000mg 100 Veg Caps
Regular price $26.91Regular priceUnit price / per$29.90Sale price $26.91Sale -
NOW Biotin Extra Strength (10,000 mcg) 10mg 120 Veg Caps
Regular price $38.61Regular priceUnit price / per$42.90Sale price $38.61Sold out -
NOW Prostate Health Clinical Strength 90 Softgels
Regular price $67.41Regular priceUnit price / per$74.90Sale price $67.41Sale -
NOW Foods XyliWhite Platinum Mint Toothpaste Gel with Baking Soda 181g
Regular price $13.41Regular priceUnit price / per$14.90Sale price $13.41Sale -
NOW SAMe 400mg 30 Tablets
Regular price $71.91Regular priceUnit price / per$79.90Sale price $71.91Sale -
NOW Choline & Inositol 500mg 100 Veg Caps
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Foods Certified Organic Inulin Prebiotic FOS Pure Powder 227g
Regular price $26.91Regular priceUnit price / per$29.90Sale price $26.91Sale -
NOW Monk Fruit, Organic Liquid, Vanilla, 53ml
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Liver Refresh 90 Veg Caps
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
NOW Foods Sleepy Puppy Essential Oil Diffuser
Regular price $89.91Regular priceUnit price / per$99.90Sale price $89.91Sale -
NOW Sunflower Lecithin Pure Powder 454g
Regular price $44.91Regular priceUnit price / per$49.90Sale price $44.91Sale -
NOW Saw Palmetto Extract 80mg 90 Softgels
Regular price $31.41Regular priceUnit price / per$34.90Sale price $31.41Sale -
NOW Red Yeast Rice 600mg 120 Veg Caps
Regular price $44.91Regular priceUnit price / per$49.90Sale price $44.91Sale -
NOW Pine Bark Extract 240mg 90 Veg Caps
Regular price $40.41Regular priceUnit price / per$44.90Sale price $40.41Sale -
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NOW Foods MSM 1000mg
Regular price From $29.61Regular priceUnit price / per$32.90Sale price From $29.61Sale -
NOW Vitamin D3 & K2 Liposomal Spray 59ml
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sold out -
NOW Candida Support 90 Veg Caps
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Slippery Elm Powder 113g
Regular price $35.91Regular priceUnit price / per$39.90Sale price $35.91Sale -
NOW Better Stevia Sweetener Organic Extract Powder 113g
Regular price $62.91Regular priceUnit price / per$69.90Sale price $62.91Sale